––– EXPERT NEW JERSEY VIDEO PRODUCTION · SINCE 2015
Story-first video, built
to be watched.
Your audience watches more video than ever — and they scroll past anything generic in under a second. So we craft commercials, social cuts, and corporate films that earn attention: story-first, polished, and backed by 60 years of combined craft.
TRUSTED BY NJ BUSINESSES
SINCE 2015
Liberty Science Center relied on MCL Video for over five years. They do a great job of getting us excellent footage, even under difficult situations (like having lots of kids underfoot). They are calm and friendly, reliable, creative, and technically strong. I plan to use them for TV ads but also for YouTube, Facebook, and the other videos we shoot.
We hired MCL Video Productions to create new commercials for our boat shows. They understood our vision immediately, quickly and efficiently shot tons of footage, and provided us with a great finished product in a timely manner. We would recommend MCL to anyone looking for a professional, affordable, and creative production company.
(MCL) was contracted to edit our commercial for our advertising campaign as the old video we had was outdated. Turnaround was extremely quick, pricing was excellent, and the quality was top of the line. Would definitely recommend him to anyone looking for video work!
Most business video looks like business video.
THE HARD PART
Cheap tools made everyone a "producer."
The result is a sea of safe, templated content.
Which is clean enough to release, forgettable enough to ignore. For a small or mid-size business, that's not just a missed opportunity. It's money walking out the door.
Most business video looks like business video.
THE HARD PART
Cheap tools made everyone a "producer."
The result is a sea of safe, templated content.
Which is clean enough to release, forgettable enough to ignore. For a small or mid-size business, that's not just a missed opportunity. It's money walking out the door.
001
TV & Streaming Spots
Cable, broadcast, OTT and
connected TV. Your customers are watching - make
sure they remember you when they do..
002
Social Video
Stop the scroll on Facebook, Instagram,
YouTube and TikTok with cuts built for
the way each platform actually watches.
003
Corporate & PSA
Internal films, public messages, training,
brand documentaries. We also work with local government, education and non-profits
01 / WHAT WE DO
From cable to TikTok, every project starts with the same question:
What's the story, and who's it for?
TV, social,corporate: three ways in
Recent stories.
02 / SELECTED WORK
A small slice of what we've created.
The Shannon Rose
TV SPOT - 30S
Piattino
TV SPOT - 30S
TV SPOT - 30S
Jersey Shore Boat Sale & Expo
K Hanrahan - Solar
TV SPOT - 30S
CORPORATE
Dill Dinkers - Freehold
SOCIAL
Gifts By Rena
03 / WHO WE ARE
Two filmmakers. Six decades.
One obsession.
Mike Curran and Chris Lapinski founded MCL in 2015, but the craft is older than the company. Over sixty years of combined experience writing, shooting, and editing work that sells products, raises awareness, and gets watched all the way through.
Based in New Jersey, we make video the way it should be done: strategy first, story second, polish third.
60+
2015
NJ
YEARS OF CRAFT
FOUNDED
BASED IN NEW JERSEY
04 / FREQUENTLY ASKED
Quick answers.
We produce TV and streaming commercials (:15, :30, :60), social video for Facebook, Instagram, YouTube, and TikTok, and corporate work including brand documentaries, recruitment films, training content, and public service announcements.
We're based in New Jersey. We work in person across NJ, NY, PA, and CT, and remotely for clients nationwide.
Founders Mike Curran and Chris Lapinski have over 60 years of combined experience in TV commercials, corporate video, and brand films. We've been working together as MCL Video Productions since 2015.
Most of our projects land between $1,500 and $15,000. Where yours lands depends on scope, not on us guessing.
For rough anchoring:
30-second TV or streaming spot: starts at $1,500. One shoot day, tight edit, broadcast-ready delivery.
Social cuts and short-form video (15–60s): $1,500–$4,000. Depending on how many platform-specific versions you need.
Corporate films, PSAs, longer-form (2–5 min): $3000–$15,000. Multiple days, interviews, motion graphics, revision rounds.
Bigger builds — a campaign of related videos, brand documentaries, multi-shoot productions — go up from there.
What actually moves the number: how many shoot days, how many finished cuts you need, whether we're writing the script or you are, licensed music vs. custom, and how quickly you need it turned around.
Tell us what you're trying to make and we'll give you a real number usually within 24 hours — not a "starting at" or a "call for pricing."
Call Mike at 732.925.0100 or email mikecurranvideo@gmail.com,
Chris at 908.461.2534, or email cmlapinski21@gmail.com,
or use the form on our Contact page.
We respond within one business day.
Sizing up a project?
Here's the short version.
For the long version, talk to us.